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How can we sell these furnace filters so cheap? Here are a few
reasons:
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Volume! We sell thousands of furnace
filters every month. This gives us leveraging power with our
factory suppliers so that we can get the cheapest prices available on some of
the best aftermarket furnace filters out there. Volume also
helps us with our shipping rates- the more we ship, the cheaper it
gets. Rather than put these savings in our pocket, we pass the
value on to you, our customer.
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Location, Location, Location! We're located in
Northern Indiana in the city of Huntington. It puts us in a
centrally located place that makes our shipping rates low since our
highest volume of customers is right here in the Midwest with us.
We can be extremely competitive on pricing versus our competitors
that are located out West and out East because our average shipping
rate is much cheaper.
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Low Overhead! Many companies are ashamed to
brag that they are a family run business. We're proud of that fact
because it makes our business model much more cost effective and efficient.
Our storage space for our filters isn't pretty, but it's cheap and
it's dry. Additionally, we do all of our own website design and
maintenance, saving thousands of dollars a year! Now, again, we
could make a little extra by charging what our competitors charge, but
instead we pass that savings along to you.
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Factory Direct Purchasing! We purchase our
filters directly from the manufacturer. This creates a drastic
reduction in our pricing vs. the competition. Many of our
competitors buy their filters from a wholesaler, who buys the filters
from the 'name brand' company, and the name brand company actually
buys the filters from somewhere else- they just have their name put on
it and have it made to their specifications. Each step in that
process adds a little (or a lot!) of extra costs. When our
filters get to us they're still warm from the factory!!!
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It's What We're All About! The idea for
SimplyFilters.com started after I had to buy a furnace filter locally. I thought it was absolutely crazy to pay $47.00 for a
furnace filter for my new furnace. My problem was that in our
town, no one else sold the size I needed. I was stuck paying way more
than I needed to. I figured that there has to be other
people out there in the same position and saw an opportunity. Two years later, taking
the website experience I had gained from our first web business (www.BrainPuzzles.com),
I started SimplyFilters.com with the sole purpose of providing a cost
effective option to the high priced filters that local stores sell.
Many people think that you get what you pay for and that
the cheaper alternative isn't always the best. I'm here to prove
that old adage wrong. If you purchase a filter from us, and you're not completely
satisfied, let us know and we'll make it right or give you your money
back! That's a promise.
Thanks for visiting and I look forward to making you another satisfied
customer!
Seth Anderson
Owner, SimplyFilters.com
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